Founded in 2014 by illustrator and designer Kelli Larson and her father, Kevin Murray, Rylee + Cru is a children's lifestyle brand rooted in art, imagination and timeless design. What began as a small collection inspired by Kelli's children has grown into a family of brands including Rylee + Cru, Quincy Mae and Noralee. Known for soft fabrics, muted palettes and hand-drawn prints, the brands create thoughtfully designed pieces for everyday wear, baby essentials and special occasions. Designed in California, each collection reflects a commitment to quality, creativity and meaningful moments for families.